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SEO stands for search engine optimization: the practice of ensuring your website ranks high in search engine inquiries related to your industry. Achieving higher rankings can, in turn, help generate more traffic to your website and increase your sales. Sound good? You’d assume everyone would be doing it, then… Unfortunately, many businesses and organizations are…
Read MoreWhat Is SEO for Lawyers? What is SEO for lawyers? Search engine optimization (SEO) is a set of strategies, tools, and activities that help your website become more visible in search engines. Being more visible in searches ultimately means more high-quality traffic to your website. And this traffic (which is full of real people) can…
Read MoreResearch indicates that about 38 percent of people start out with the internet when they want advice about an attorney or legal services. If the information that person finds about you as a legal professional does not paint you in the best light, chances are, they will go with another option. Here lies the true importance…
Read MoreAbsolutely law firms have buyer personas. Are you marketing to your buyer personas? An example would be if a family law lawyer that represents only men during the divorce process. The first thing you would do is to target males within your marketing campaigns. Before we get too far into this, let’s look at what…
Read MoreWhy Your Law Firm Needs a Social Media Presence When you resolve a case for a client, you could find yourself facing a lull in billable hours if you don’t have new clients waiting for your services. Referrals from past clients, marketing campaigns, and having an informative and user-friendly website all help to bring in…
Read MoreShould You Hire a Marketing Consultant? Should you hire a digital marketing consultant? This question is one that every business owner asks at one time or another. A Digital Marketing Consultant helps identify the most efficient ways of advertising or marketing a company’s products or services. Developing customized digital marketing strategies, suggesting improvements to current…
Read MoreAcross the Planet, There are More Than Three Billion Social Media Users. Social Media is an Effective Marketing Tool This one statistic alone explains why, without additional commentary, social media is an effective marketing tool. Beyond sheer exposure to the masses, there are several other benefits of social media marketing, as well. See higher levels…
Read MoreIt’s no secret that Google AdWords could be claimed as one of the best marketing tools for businesses both large and small. Check out some of the prime advantages of using Google AdWords to market your business. 1. Stay a step ahead of your competitors. No matter what kind of business it is that you…
Read MoreYou’ve heard the old saying for a couple of decades now: “Content is king.” It’s true. While various marketing fads come and go, the benefits of content never disappear. Quality content takes an investment, but there’s much to gain by using content as part of your marketing strategy. Here’s a look at just a few…
Read MoreAs search engines have become more sophisticated through the years, it has had a significant positive side-effect on the quality of content on the internet. Now, rather than having SEO “fooled” by overuse of keywords and phrases, search engines are far more likely to score sites that provide fresh, relevant, and valuable content higher in…
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