Benefits To Good Web Design June 14, 2017 | Ryan Ask yourself, “If I came to my own website, would it cause me to want to buy my law services?” Web design is crucial to the success of any law firm. Believe it or not, but the look and design of your website actually matters and has an impact on your clients. Subconsciously, the message of your business and the value of your product is reflected in the layout, colors, photos, videos, buttons, and words that you present on your website. All elements of a website design have an effect with how people interact with you. Lawyer web design matters. The Handshake Your website is a reflection of your value and who you are. It also acts as a lobby for your law firm. Thus, your law firm website should be treated like the first impression or the initial handshake in meeting your clients. If your website is old and stale, people will expect the same kind of “behind the times” service or interaction with you. If your attorney website is new and fresh, people will expect you to be “in the know” about the latest trends. Lawyers are already seen as a “stale” kind of individual. Don’t let your website contribute to this kind of expectation. People often associate your brand and design with your service. In most cases, a law firm’s website design is the first influencer towards building client trust. If you want to build trust, then you must give people enough information to want to proactively pursue you. They must feel confident in trusting services to you. Try thinking of your website as an additional place of your service. Give your clients the firm handshake that they will remember later. Give them the kind of service they will trust. Does Marketing Or Web Design Come First? The easiest answer is: Both. If you take your law practice seriously, then you need to strongly consider the way in which your potential clients perceive you. With the way that the world is growing in technology, then your website, followed closely by your social media, should be the important part of your law firm marketing efforts. If your firm’s strategy is to be amongst the best in your industry, then you must be able to present yourself as such. If your marketing goal is to be more precise towards a select group of clients then your law firm website must built towards this with precision. Your website should also be directed towards your geography and demographics of your local population. Your website should align with your market, goals, services, and audience. Most of all, your website should echo your message, your value, and your passion. Benefits To Good Web Design Enormous Amounts of Leads and Visits Repeat Visitors Referrals Galore Customer Conversion High Amounts of Time Spent Improved Customer Experience Improved Reputation High Levels of Customer Trust Criteria For A Good Law Firm Web Design Easy Navigation From Page To Page Quick Access To Key Pages (such as a contact page, about page, or services page). High-Quality Pictures and Video Good Biography and Attorney Profile Information A Page and Good Descriptions and Examples For Each of Your Practice Areas Simple Colors Simple Design Elements and Open Spacing Mobile Friendly or Responsive Design A Homepage That Leads People To Their Needs Social Media Integration Additional Important Aspects of a Good Lawyer Website Fast Loading Speed Good Visibility and Search Engine Optimization Good Web Addresses and URLs Visitor Analytics Attorney Web Design Experts Our team at Lawyer Marketing Services knows and understands the way of quality attorney web design. We have a lot of experience helping law firms with their Web Design needs. We also have the needed vision and strategy to help you build your firm beyond just having a great website. Contact or call us today at 918-379-9400.