With so many SEO, web design, and marketing companies out there for law firms, it’s hard to know what to know what Search Engine Optimization (SEO) services to look for. Some agencies specialize in only SEO or link building, whereas other large consultancies can offer end-to-end packages from developing or redesigning your website to ongoing SEO maintenance. Here are six of the key SEO services that you should look for when evaluating online marketing agencies for your law firm.
Do They Do Keyword Research?
Creating your keyword portfolio is one of the most important SEO services offered by agencies and the foundation of your online marketing campaign. This is best conducted by a professional trained in keyword research. A specialized SEO company or consultant will use different techniques to find the most valuable keywords for your site. This may include client and customer feedback, keyword research tools, Google Adwords, competitor analysis, social media and so on. Any SEO expert will know to use the most valuable keywords that reference your practice areas and your geographical location.
Do They Know SEO Strategies?
An experienced SEO consultant will help you map out an SEO strategy (online and offline) that drives traffic to your site, increases the conversion rate (this is who contacts you through the website) and gives you the highest return on your investment. The keyword research (see above) and technical analysis of your site forms the basis for your campaigns so that a comprehensive marketing plan can be mapped out in order to start implementing the SEO activity. Once your keywords are known, they must be used and put into action. Also, once your content has been uploaded, it would be helpful to know if your SEO company does techniques such as adding your keywords, writing meta descriptions, title tags, call to actions, and more.
Do They Perform Link Building?
When you are researching the SEO services that you require, ask the consultant or agency about link building campaigns. Search Engines see a backlink to your site from other credible, trustworthy, authoritative and relative websites as a validation for your website. A professional SEO company should have developed a network of contacts, established relationships with webmasters and know how to find the best link building opportunities. Experienced SEO specialists will also know how to create both internal (your website to another page in your website) and external (your website to an outside website) links.
Do They Execute SEO Copywriting?
Copywriting is another of the SEO services that a larger agency may offer. Off page and on page optimization is crucial to your SEO campaign, but it’s not always the first click that you need to worry about, it’s the second one. Ask if your current SEO company has writers that have practiced law or worked in the legal field. The difference between a high or low bounce rates (how much time people spend on your website) may come down to the quality of your content and SEO copywriting. An SEO company will help you find a balance between keyword-rich content that is optimized for Google and engaging copy that is optimized for people and encourages them to contact you.
Do They Know SEO Web Design?
This can be one of the most vital elements of your campaign and yet one of the most neglected SEO services. With new lawyer websites, SEO consultants should ideally be consulted at the start of the process when you are deciding on a technical platform (such as WordPress), a Content Management System (CMS), or other key design elements that lawyers need to have. Sadly choosing the wrong platform can have serious implications on your potential SEO success. In addition, the flow of the website design must also work well with the content of the website to help your clientele get the basic information they need. A good lawyer website should contain information about your background, your practice areas, and cases that you've won or specialized in.
Do They Send You Reports And Analytics?
The proof is always in the pudding. The true test of your SEO company can be summarized with three easy questions:
- Do they give you a report on the work that they do?
- Is the work they are doing trackable and helping your website on how you rank on Google and how your many people are contacting you?
- Do they communicate with you on a regular basis and ask you questions about your business?
A good SEO company will send you a monthly report with specific details about the results on your website. They will also be open to sharing what work they have done and how you stack up against other competitors in your market. The bottom line is that a good SEO company will be able to prove the value of their work.
Hire Our Lawyer SEO Company
When looking for an SEO company, it may be more cost-effective and more efficient to take a streamlined approach to your SEO activities and hire a full-service agency that can deliver a whole spectrum of SEO services. Some agencies may have web designers that can help create a beautiful website with all the SEO functionality you require, experienced link analysts developing link building campaigns and offer professional copywriting SEO services.
Our team here at Lawyer Marketing performs and reports on every detail listed above. We also deliver great results that help grow the influence of our clients online. We would be glad to help you with your Lawyer Web Design or Law Firm SEO needs. Contact us today at 918-409-2101.