Promote Your Law Firm With Video
You’ve probably heard this before…
“If a picture is worth a thousand words.” But have you ever considered that the value of a video could be worth Millions of words!?
Using video to market law firms and lawyers has taken off in the last couple of years. So much so, that it may seem overwhelming to any lawyer who wants to simply add videos to their law firm's marketing plan. Phone Books, Billboards, Print Ads, and other traditional marketing tools' effectiveness are fading away while video marketing is on the rise. Online video, when done with excellence, will provide you with results that will dramatically stimulate your law firm's business.
So, you are probably asking, "where do I start?"
The Five Basic Steps of Video Marketing
The best place to start is simply to start! Sound daunting? It does not have to be. It is important to set out with the mindset and belief that
It is important to set out with the mindset and belief that if you're going to do video marketing, then you ought to do it right the first time. This means learning about the specific elements of how videos are made and why they matter to your marketing strategy. Here are a few steps to consider about making a video for your law firm:
The first step in making any kind of marketing video is planning out what you want to communicate. This will save you both time and money and this starts by simply asking direct questions about your purpose.
What do you want your clients to know about you?
What message do you want to send to your audience?
What values, services, or products do you want to display?
How will this video meet your company goals and vision?
Having a strategic marketing plan in place will provide you with the content, quality, and reach that will propel your law firm towards your marketing goals. Failing to prepare your online video strategy is like failing to prepare for a trip. You wouldn't just throw anything in your bag hoping what need will just, end up there, would you? You would research what you need. What will the weather be like? Should you bring a bathing suit or snow skis? You would want to be prepared so you can focus on your journey and really get the most out of it. Your videos need the same amount of attention and planning.
The best advice about writing your video content is to be intentional, direct, and creative. Also, it is important to play to the strengths of your team. Sometimes the best videos are done off script within a normal conversation, while other times, it is crucial to have a good outline or even a word for word script by which you can follow. In either case, it is important to know your stuff and to be prepared so that you can hit all of your key points and accomplish the purpose you set out to achieve. It is always better to prepare extra to condense down, rather than not enough and have a lack of content.
The standard of producing any excellent attorney marketing video comes down to five main ingredients: Camera Quality, Environment, Positioning, Lighting, and Audio.
The camera must be able to produce high-quality images with no pixelation.
The environment must be conducive to your filming with a simple non-distracting background.
There must be a direct line of sight from the camera.
The room lighting must be smooth so as not to cast shadows or glares.
The audio from the video must be clearly understood without echoes, ambiance, or outside noises.
Doing all of these things with excellence all at once can sometimes be an art form, but if done well, can have a profound effect on how your video communicates. To get help from our team on some of these things, please see below.
This is sometimes considered the most important part of the video production process. Why? Because not every video recording turns out perfect, and many times, the best product is a putting together a combination of great video takes. Editing is a time-consuming process that makes the picture quality, camera positioning, audio levels, and lighting, all match up. Even after a video quality is trimmed and edited to perfect, the art of editing is still needed to add captions, graphics, and music. A good editor will help your message to be heard loud and clear.
After your attorney marketing video has been planned, written, filmed, and edited, you still have to be intentional with how you present your piece of work. One thing is certain, to survive in today's world of online marketing and video, your video must grab attention before the video is even played. This means having a great title and a great still image from the recording to peak interest. Furthermore, you have to be sure that your video is in the right place to get views. This means that your video must be posted everywhere your customers are: social media, your website, and YouTube. For help on how and where to present your video, our team at Lawyer Marketing Services can help.
Get Help Filming and Marketing Your Law Firm
There are many ways to get video online. iPhones, Go Pros, Webcams, Drones, and the list goes on. Having it filmed by a professional though is definitely the way to go if you want to make sure you penetrate your market. In addition, it will save you a lot of time, and time is money after all. Let our team help you get your video marketing started on the right foot.
If you would like more information on how we can help you, contact our professional staff at (918) 409-2101 or stop by our offices in Broken Arrow near Tulsa, OK.