If you're reading this, you may be a "rookie" to marketing your law firm.

Or perhaps, you've had your law practice for a few years and you're just a bit curious on learning something more. In either case, this blog can help you think through the first necessary steps to starting some general marketing for your "newish" law firm.

Step 1. Get A Website

This sounds cheesy, but the most important thing you can do starting out is to get a basic website. This will be your potential clients' biggest resource for checking you out and seeing if you're worth their time. Don't go cheap in this area either. If you've already invested into getting your law practice going, you might as well get a good website. Most entry level websites by a professional attorney design company start at about $1000 and go up from there. For a decent website, you're probably looking around the $3000-$5000 range. If you're not sure where to start, our team at lawyer marketing would be glad to help you with your law firm web design needs.

Step 2. Get On Google

Once you've gotten your lawyer website started, you need to then register your firm/business on Google. Think about what your clients will need: basic contact information, office address, hours of operation, and perhaps even practice areas. If potential clients do a Google search for your type of law firm in your city, you want your name and information coming up. You also may want to ask some of your first customers to leave you a Google review. This will help improve your online reputation over time.

Step. 3 Get A Logo

There are easy alternatives to get a logo for your law firm. You can do it yourself. You can hire a friend or relative. Or hire a professional graphic designer. When making this decision, consider these thoughts:
  • You'll probably have this logo forever or at least 5 years.
  • You want your logo to be simple with only two colors max.
  • You want your logo to be easy to figure out and recognizable for any customer.
In most cases, to get a decent logo done, you're looking at anywhere from $300-$1500. If you're considering having your law firm for many years, then it is crucial to have a logo that is highly professional and effective for spreading your brand awareness. We would love to help you get started. Our team at Lawyer Marketing has a lot experience with Lawyer graphic design work.

Step 4. Get Famous

In the world of public relations, it's extremely vital to make the right connections with the right people. A great place to start is with the local news outlets, your local paper, the chamber of commerce, and by asking others to refer your law practice to their friends. You may even consider hosting an open house or supporting a local event to bring name recognition. You may even offer to write an editorial piece for the local newspaper. It will help your business to start with a bang if you can get others talking about you. You can start with your supportive friends and go out from there. Remember that people buy you, not just your lawyer services. If you're a great networker and you make lots of friends, the referrals will come trickling in. Be relational and don't be afraid to market yourself. 

Step 5. Get Social

Social Media is the fastest growing avenue for advertisers and for law firms. This is where everyone spends their free time. If you don't know where to start, get a Facebook page, invite your friends, and post updates on how your firm is growing. Give people an inside look at what you do. Ask people if they will refer you to others that may need your help. You may also offer special discounts or gifts for those that like your page or share your posts. The more social you are, the more your audience and fanbase will grow. If you need help with your lawyer social media, contact us below for some free advice.

Bonus Steps: 

Get Videos

Videos are the fastest growing tool for sales and marketing. Why? Because people will only buy what they understand and are familiar with. Videos will give people a glimpse into who you are and help them understand what you do. They will also show people your personality and how you may interact with them as a customer. The best thing you can do is to simply start posting short video to your social media or YouTube accounts once a week. Start by talking about your law practice and then start telling some success stories or common issues that your services solve. If you're not sure where to start with videos, we'd be glad to help you. Our team at LMS handles many kinds of different lawyer video projects ranging from commercials to interviews.

Get Content

People will only buy what they understand. The more information you can give your clients, then the more comfortable they will feel with calling and emailing you. Get a blog on your website and start writing once or twice a week about some important subjects related to your law practice. If you're a family law lawyer, then write about common issues with divorce or child custody. Inform people about what goes into your job and tell them how to evaluate good services. The more you can establish yourself as the expert in your field, the more likely people will want to hire you as their lawyer. In addition, the more content that you post over time, the more this will help your search engine optimization and people will find you easier.

Get Our Law Firm Marketing Team To Help You

Our staff has tons of experience with all the areas mentioned above (and more!) and we would love to sit down with your team and help you grow your law firm. Contact our offices by calling 918-409-2101 and we can get a free consultation scheduled immediately!

About the Author

sean