Law Firm Branding 101: People Buy What They Trust

No one in their right mind is going to spend valuable money guessing or hoping they get a great lawyer. Only careless or nieve people do this. People are like machines in the fact that they will buy only what they understand and then trust. And once they find a lawyer they trust, that law firm is in store for a lot of repeat business. T ...

Read More

The Power of Content Marketing

Knowledge is power. Have you ever heard this before? In today's law firm marketing world, your content is crucial. Content showcases expertise. Content tells a story. Content conveys brand personality. Content informs the client before a purchase. Content converts a questionable lead to a sold out client. Most of all, content will help ...

Read More

I Just Started My Law Firm. Now What?

If you're reading this, you may be a "rookie" to marketing your law firm. Or perhaps, you've had your law practice for a few years and you're just a bit curious on learning something more. In either case, this blog can help you think through the first necessary steps to starting some general marketing for your "newish" law firm. Step 1. ...

Read More

The Biggest Mistake With Lawyer Websites

Let's say that you've been in law practice for years now and it's time to redo your law firm's website so that you look relevant again. You've done your homework and you've located the attorney web builder that you were looking for. You've re-written the content of your website and made everyone take new pictures. Your firm's website has b ...

Read More

Six Things To Look For In Your SEO Company

With so many SEO, web design, and marketing companies out there for law firms, it’s hard to know what to know what Search Engine Optimization (SEO) services to look for. Some agencies specialize in only SEO or link building, whereas other large consultancies can offer end-to-end packages from developing or redesigning your website to ongoi ...

Read More

What Do You Do For Fun?

A few years ago I decided to test drive a question when I found myself in a social situation with people I didn’t know. Instead of asking “what do you do?” I asked “what do you do for fun?” And I did this for a time at cocktail parties, meetings, wedding showers – wherever there were new faces and friends to meet. Some people were startle ...

Read More

Advice To Associates About Law Firm Efficiency

I recently delivered a webinar to a group of associates at one of my law firm clients, as part of the firm’s internal CPD and training program. (I referred them to my recent posts about associates, which probably didn’t make them very cheerful.) Among the advice I gave the associates was to start looking for opportunities to streamline the ...

Read More

How To Get Client Testimonials

It’s no secret that good testimonials are contagious. When you’re scrolling through your Facebook feed and you see that a friend of yours has posted a video or is referring to a great service or product, nine times out of ten you stop and check out whatever they are referencing. Or perhaps, when you Google for a restaurant or a local busi ...

Read More

The Future: Deluxe Pro Bono

Dear John I have always given legal advice on a need to know basis. But my insurer has encouraged me to be more expansive so that my advice must now anticipate unexpected but possible issues such as nuclear attack. Areas of law which used to be peaceful, such as wills and conveyancing have been declared war zones by my insurer. In th ...

Read More

Resilience

Resilience is the ability to adapt or ‘bounce back’ from negative experiences such as criticism, rejection or significant sources of stress arising from family issues, health problems and, as lawyers, all of the stressful elements that we face every day in the workplace. While each of us is born with a certain degree of resiliency, enviro ...

Read More
1 2 3 4