The Future: Deluxe Pro Bono

Dear John I have always given legal advice on a need to know basis. But my insurer has encouraged me to be more expansive so that my advice must now anticipate unexpected but possible issues such as nuclear attack. Areas of law which used to be peaceful, such as wills and conveyancing have been declared war zones by my insurer. In th ...

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Advice To Associates About Law Firm Efficiency

I recently delivered a webinar to a group of associates at one of my law firm clients, as part of the firm’s internal CPD and training program. (I referred them to my recent posts about associates, which probably didn’t make them very cheerful.) Among the advice I gave the associates was to start looking for opportunities to streamline the ...

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Resilience

Resilience is the ability to adapt or ‘bounce back’ from negative experiences such as criticism, rejection or significant sources of stress arising from family issues, health problems and, as lawyers, all of the stressful elements that we face everyday in the workplace. While each of us is born with a certain degree of resiliency, environ ...

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What Do You Do For Fun?

A few years ago I decided to test drive a question when I found myself in a social situation with people I didn’t know. Instead of asking “what do you do?” I asked “what do you do for fun?” And I did this for a time at cocktail parties, meetings, wedding showers – wherever there were new faces and friends to meet. Some people were startle ...

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Using Color Psychology to Develop your Brand

When you’re developing your firm’s brand, you want to develop images and language that endear the firm to current clients while promoting it to prospective clients. The colors you use play an important role communicating what your brand is all about. When you meet with your branding firm, talk about color psychology and its use in the d ...

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Should I Market my Firm on Social Media?

Yes, you should market your firm on social media. To say social media has come a long way from the days of MySpace and Friendster is an understatement – it’s come so far that the social media platforms of today feel like a completely different concept compared to what we had a decade ago. But if you choose to market your firm on social ...

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Five Things to Know About Using Video as Part of your Marketing Strategy

You’ve probably seen other firms using video as part of their marketing strategies. Video can be a great way to connect with your audience, especially those on mobile. But like all other tools in online marketing, there’s a right way and so many wrong ways to use video. Although video can be effective, it is not a suitable choice for ev ...

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What Exactly is Reputation Management, Anyway?

Reputation management is a fairly self-explanatory concept: it’s the management of your company’s online reputation. Your company’s online reputation comes from the content it posts, how it handles public and private inquiries, how it interacts with its target audience as well as peripheral audiences, and the products and services it offer ...

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Interview Questions to Ask a Prospective Web Designer

When you need to design a new website, you should probably hire a professional web designer if you don’t have an in-house design team. But if you’ve never had to hire a attorney web designer before, you might not know which questions to ask him or her. You also might not know what separates a good lawyer web designer from a bad one, or wha ...

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We Made a Mistake on Social Media – How Can We Move Past It?

Maybe it was a joke that came too soon. Maybe it was a somewhat off-color comment or provocative picture. Maybe it was just a poorly-time blog post or status update. Whatever social media mistake your company made, how you handle it is far more important than the content of the original posting. If your social media team makes a mistake ...

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