The Biggest Mistake With Lawyer Websites

Let's say that you've been in law practice for years now and it's time to redo your law firm's website so that you look relevant again. You've done your homework and you've located the attorney web builder that you were looking for. You've re-written the content of your website and made everyone take new pictures. Your firm's website has b ...

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Six Things To Look For In Your SEO Company

With so many SEO, web design, and marketing companies out there for law firms, it’s hard to know what to know what Search Engine Optimization (SEO) services to look for. Some agencies specialize in only SEO or link building, whereas other large consultancies can offer end-to-end packages from developing or redesigning your website to ongoi ...

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What Do You Do For Fun?

A few years ago I decided to test drive a question when I found myself in a social situation with people I didn’t know. Instead of asking “what do you do?” I asked “what do you do for fun?” And I did this for a time at cocktail parties, meetings, wedding showers – wherever there were new faces and friends to meet. Some people were startle ...

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Advice To Associates About Law Firm Efficiency

I recently delivered a webinar to a group of associates at one of my law firm clients, as part of the firm’s internal CPD and training program. (I referred them to my recent posts about associates, which probably didn’t make them very cheerful.) Among the advice I gave the associates was to start looking for opportunities to streamline the ...

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How To Get Client Testimonials

It’s no secret that good testimonials are contagious. When you’re scrolling through your Facebook feed and you see that a friend of yours has posted a video or is referring to a great service or product, nine times out of ten you stop and check out whatever they are referencing. Or perhaps, when you Google for a restaurant or a local busi ...

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The Future: Deluxe Pro Bono

Dear John I have always given legal advice on a need to know basis. But my insurer has encouraged me to be more expansive so that my advice must now anticipate unexpected but possible issues such as nuclear attack. Areas of law which used to be peaceful, such as wills and conveyancing have been declared war zones by my insurer. In th ...

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Resilience

Resilience is the ability to adapt or ‘bounce back’ from negative experiences such as criticism, rejection or significant sources of stress arising from family issues, health problems and, as lawyers, all of the stressful elements that we face every day in the workplace. While each of us is born with a certain degree of resiliency, enviro ...

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Using Color Psychology to Develop your Brand

When you’re developing your firm’s brand, you want to develop images and language that endear the firm to current clients while promoting it to prospective clients. The colors you use play an important role communicating what your brand is all about. When you meet with your branding firm, talk about color psychology and its use in the d ...

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Should I Market my Firm on Social Media?

Yes, you should market your firm on social media. To say social media has come a long way from the days of MySpace and Friendster is an understatement – it’s come so far that the social media platforms of today feel like a completely different concept compared to what we had a decade ago. But if you choose to market your firm on social ...

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Five Things to Know About Using Video as Part of your Marketing Strategy

You’ve probably seen other firms using video as part of their marketing strategies. Video can be a great way to connect with your audience, especially those on mobile. But like all other tools in online marketing, there’s a right way and so many wrong ways to use video. Although video can be effective, it is not a suitable choice for ev ...

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